More about King Apparel

Founded in 2003, KING's creators were brought together through a shared goal. To create a new apparel brand, a reflection of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of streetwear enthusiasts and the street art world, KING represents the eclectic mix of British youth and subculture.

The theme of KING is innovation, design, detailing and quality, reflected in its simplicity and subtlety. Garments for the streetwise, smart trendsetters - those who drive the bandwagon as opposed to jumping on it. It is more than a label, it is a representation of style, of distinction, the ethos through which we live our lives.